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I like! Is Body Shop going for a "real beauty" campaign a la Dove? I wonder if this will become an advertising trend now... to feature more realistic looking women, AND to make a big deal out of doing it. It's kind of like the trend with going green. Apparently it's not okay to just "go green." You have to show off that you're doing a good thing by making it the focus of an ad campaign. What do you think?
ReplyDeleteI want to go browse The Body Shop. Woh, I think the ad is working.
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